- What is Web Designing?
Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important.
A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.
- Applications of Web Designing:
Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between devices is crucial to maintaining user trust and engagement. As responsive design can present difficulties in this regard, designers must be careful in relinquishing control of how their work will appear. If they are responsible for the content as well, while they may need to broaden their skillset, they will enjoy having the advantage of full control of the finished product.
- Why Is Web Design Important?
If only given 15 minutes to consume content, 66 percent of people would prefer to see something beautifully designed versus something plain and simple. Your website’s design is an important part of your online marketing presence. To build a better website for your business, you must understand the importance of web design.
- It sets the first impression
When your audience visits your website, it gives them their first impression of your business. They will judge your business within seconds. In these first few seconds, you want to make a positive impact on your audience.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
- It aids your search engine optimization (SEO) strategy
Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website.
This is one thing you cannot afford to mess up. If your on-page SEO fundamentals are not up to snuff, you’ll be fighting an uphill battle for visibility from the start.
Aside from how content is published on your website, certain web design elements can directly affect SEO in and of themselves. Web design can be difficult to understand if you’re not familiar with how it works, but to put it simply, your code needs to be SEO-friendly.
The best way to ensure proper web design practices (and subsequent search engine visibility) is to partner up with a web design agency that knows what they’re doing.
- It sets the impression for customer service
People can judge how you will treat them by looking at your website. Your design gives them insight as to how you view your audience. If you don’t put any effort into your website’s design, your audience knows that you won’t put effort into helping them.
Your website is like a customer service representative. If your website is bright, modern, and inviting, your audience will feel more welcome on your page. You’ll give the impression that you are open and welcoming to new people who visit your website.
On the other hand, an outdated and unappealing site makes your business appear cold and aloof. People don’t want to check out a business that doesn’t value them enough to make a good first impression.
Think of your web design as the digital face of your business. If someone walked into your physical location, wouldn’t you want a friendly face to greet them and make them feel welcome? An updated and modern web design is the equivalent to a friendly face greeting your new visitors.
- It builds trust with your audience
People don’t trust poorly designed websites. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you don’t have an updated web design.
Think about a person looking to place a bulk order with a manufacturing company. They’re spending a tremendous amount of money, which means if your manufacturing website design doesn’t convey trust, they’ll find another business to fulfill their order.
On the other hand, a professional site signals trust with your audience. They will trust your business and feel comfortable checking it out further.
It’s important to build trust with your audience so they remain on your site. When visitors remain on your site longer, you create more opportunities for your business to capture those leads.
- Your competitors are doing it
If you need a reason for why web design is important, here’s a big one: Your competitors are already utilizing web design. If you want to remain in competition with them, you must use web design for your site.
You want your website to stand out from the competition. If you have an old, outdated, and low-quality website, your competitor’s will outrank you. Their well-designed website will perform better than your website.
This means you’ll lose leads to your competitors. They’ll attract more leads to their page because their page is more appealing.
Your website’s design is an opportunity for you to set your business apart from the competition. When you’re competing with other businesses, you generally have the same services and similar pricing. You need that one thing that will make your business stand out from the rest.
- Web Design Competition
A well-designed website is an opportunity for your business to showcase your unique features. You can show your audience why they should choose your business over the competition.
- It creates consistency
When you’re trying to get new leads for your business, you want to build up your brand. You want your audience to get familiar with your brand so they choose you when they’re ready to convert. Online web designs are important because they help create consistency across your page.
You need to have the same fonts, styles, and layouts across every page on your website. If you have a different design on every page, this will make your site look unprofessional. It also makes it more challenging to build brand recognition because your audience won’t know which colors to associate with your brand.
If your website is not consistent, people will bounce from yours to one that looks more professional. By building consistency, you keep leads on your page longer and get them familiar with your business. You’ll earn more leads and conversions down the line when you redesign your site for this key element.
Are you still looking at study options? Choosing a career path can be stressful and overwhelming. To find what your perfect career choice would be you should evaluate yourself and determined what you truly enjoy doing.
- Why you should opt and study I.T(Information Technology)?
We’re in the 21st century and today everything’s about technology. It’s seen in almost every aspect of modern life. If you enjoy technology and specifically keeping up with the latest advances in the field of information technology, you might want to turn your hobby into a career. In today’s society, information is paramount and information technology (IT) influences all kinds of human activity. Benefits of technology include increased productivity in many work-related and personal tasks.
Information technology jobs fall within the full spectrum of computer technology and business. As an IT professional, you’ll be supporting your clients in reaching their goals and nurturing their corporate culture. Business rely on information technology to help them be more productive. This is a career that benefits any business by allowing companies to work more efficiently and to maximise productivity. And with that comes faster communication, electronic storage and the protection of important documentation.
- Variety of career choices
Information technology is incredibly diverse and it’s not just about fixing computers or laptops. This course will allow you to take your career in a number of different directions. Careers vary from a technical writer, web developer, information technology director, chief technology officer and so much more. IT graduates will also be prepared to specialise in far wider areas of interest. The job market in computing and information technology is growing. These jobs require skill, training and a logical thinking process. Many of these careers are demanding and stressful but most offer a hefty financial reward.
- You can see what you’re studying
The biggest part of studying information technology is practical. Doing an information technology course, you won’t just learn the theoretical part but also get the opportunity to make things. With that, you can change or adjust things and implement what you’ve learned. Knowledge is important to any career field. It’s sometimes better to see what you’re learning by actually doing it. That way you’ll remember things quicker and longer and become successful in your field.
- Flexible work style
When you’re looking for a job, your personal preferences count. If you prefer working on your own, there are jobs out there in information technology allowing you to do so. You’ll be able to work according to your own schedules. Being flexible will also lead to better teamwork. For instance, when you have a doctor’s appointment you’ll have enough time to attend it. You’ll also be a more happy and satisfied employee as you’ll feel empowered through being able to structure your work and personal life according to your needs. The opportunity to work for yourself might also present itself. Many information technology professionals have a full-time position at an established company while also running their own business after hours. By doing that you’ll grow your skills faster as you’ll be doing more than the usual amount of work.
- You’ll earn good money
Your choice to pursue a career in information technology is influenced by a number of factors. But without a doubt, one of the most positive factors is the amount of money you’ll make. Working yourself up the ladder can enable you to earn great money. Bear in mind, as a recent graduate only setting your foot in the door now, you won’t earn as much as someone with years in the industry. However, you can expect some pretty high salaries in your future, especially if you’re specialising in a research area or programming language. Information technology professionals fall under the top ten highest paying jobs in South Africa.
- Always in demand
As mentioned earlier, there are many careers to follow when specialising in information technology. As technology progresses the need for information technology professionals will only increase. And the better your skill set the more in demand your expertise will be. With jobs being so scarce, the information technology industry continues to show a promising demand trend. Majoring in information technology will expose you to a lot of opportunities and jobs. It doesn’t matter in which field of information technology you’re specialising in, there are jobs in this industry.
Studying something you love will give you a sense of achievement. You’ll have a new way of doing things. If you’re really fascinated by the technology world, why not take it a step further? Your future starts now. And passing this course is one of the most important milestones in your life, it’s the key to finding your dream job. And what better way to turning a pastime into a full-time career.